Sustainability Strategy

• Influence brands to make informed decisions that are best for people and the environment, taking a holistic look at decision making

• Corporate sustainability policy and long-term sustainability action plans

• Create and define policies and practices to lead the industry on sustainability

• Demonstrate to brands how leadership in sustainability encompasses leadership from the product up

• Implement strategy that will help shift the personal care industry toward truly safe and clean cosmetic products

Product Sustainability

• Create ingredient guidelines and corporate policies or restricted substances lists (RSL) for brands and retailers based on safety and environmental concerns, as well as client preferences.

• Help brands identify chemicals of high concern and develop practices for phase out

• Help brands decide if/when to get certifications. Help them choose which certifying body to partner with and work directly with certifications like EWG VERIFIED™, Made Safe, ECOCERT and others.

• Create sustainable packaging guidelines and corporate policies to reduce environmental impact

• Work with nonprofits like Safer Chemicals, Healthy Families that Help retailers make strategic decisions to improve their Mind the Store rating from

• Create product development guidelines around sustainability and ingredient screening according to developed guidelines (formulation and packaging)

• Develop chemical management strategies and policies (comply with regulations in EU, Canada or another 3rd party)

• Provide strategies, guidelines and suggestions to help get the answers needed within your supply chain

• Help your brand showcase leadership on ingredient transparency and be ahead of the industry

Marketing Communications and Branding

• Help companies build relationship with other leaders in the industry

• Speak on behalf of clients on sustainability in the industry  

• Develop brand strategy to amplify brands mission

• Create blog content and strategy

• Develop video, Facebook live, Instagram Live and Youtube content on sustainability issues in the industry

• Create and implement digital campaign strategy

• Create social media campaigns, including video integration

• Bring complex issues around ingredient transparency to life through branding and marketing communications

• Develop brand strategy to heighten sustainability stance, including brand redesign

• Work with multiple stakeholders to gain the knowledge and flow that is needed to drive product sustainability success

• Manage external communication and PR  teams to drive media impressions and gain positive coverage for your brand